Independent Eyewear vs Designer Eyewear: Which Defines Luxury?
When you think of luxury eyewear, designer names probably come to mind first. That’s what decades of marketing have taught us to believe. But the eyewear industry has changed dramatically in recent years, and the definition of true luxury has shifted along with it. Independent eyewear brands are challenging the old assumptions about what makes…
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Think Designer Eyewear Is Better? Why Boutique Brands Are the Smarter Choice
You’re standing in an optical shop, comparing two frames. One carries a name you recognize from fashion runways and luxury handbags. The other is a brand you’ve never heard of, handcrafted in a small Japanese workshop. The designer frame has that logo you know and feels safe. The boutique frame costs more and comes from…
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